Treat Your CRM Like a Product | #06
Reading time:
9 mins
I write here from time to time. About what I’m seeing, learning, testing. Mostly around football, systems, data, and how clubs can get sharper off the pitch. Sometimes it’s practical. Sometimes it’s more of a thought experiment. Either way, it’s honest, useful, and (hopefully) worth your scroll.
I also share thoughts more regularly on LinkedIn.
Always happy to hear what you think — good, bad, or somewhere in between.
A practical deep dive into what causes CRM clutter, how it erodes team trust, and the operational habits that keep your system clean, usable, and effective.
Most clubs obsess over match results, ticket sales, and sponsorship revenue—without realizing these are lag measures. To change the outcome, you need to change the input. Discover how the 4 Disciplines of Execution (4DX) can help your club unlock growth by focusing on what it can actually control: lead measures.
Learn how modern football clubs can turn CRM from a passive database into a revenue-driving engine for sponsorship, fan engagement, and marketing ROI.
