Insights & Ideas

I write here from time to time. About what I’m seeing, learning, testing. Mostly around football, systems, data, and how clubs can get sharper off the pitch. Sometimes it’s practical. Sometimes it’s more of a thought experiment. Either way, it’s honest, useful, and (hopefully) worth your scroll.
I also share thoughts more regularly on LinkedIn.
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Always happy to hear what you think — good, bad, or somewhere in between.

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