The Ultimate CRM Buyers Guide for Football Clubs
Reading time:
12 mins
Most football clubs struggle to use fan data effectively. This curated and growing database gives you 100+ proven CRM-enabled campaigns that any commercial team can apply. Inside you will find practical plays for sponsorship activation, fan engagement, ticketing, and merchandise revenue. Updated regularly, the playbook is designed to help football clubs operate more efficiently and create measurable sponsor value.
100+ CRM marketing plays tested and designed for football clubs.
Sponsor integration ideas for every campaign.
Categorised by data source, CRM features, and complexity for easy filtering.
Constantly updated with new campaigns and best practices.
“Matthias built and managed our CRM, accounting- , and business intelligence infrastructure from the ground up. He’s an absolute team player, highly analytical, reliable, and deeply committed. Matthias sees what needs to be done before anyone else, takes full ownership, and drives it through with relentless focus. I’d work with him again in a heartbeat - highly recommended.”
Karsten Beyer
Co-founder & COO, Data Virtuality
“Matthias implemented a CRM system for my business. It's robust. leightweight and the perfect fit for my current situation. Working with him feels like having a systems wizard on your team. He’s incredibly organized, always knows a tool that does exactly what you need and somehow keeps it all humble, calm, and focused on results. I can unconditionally recommend to work with him!”
Lisa Holtmeier
Owner, Wordseed
"It is always very insightful to talk with Matthias about the future of the football industry with its opportunities and threats. His ability to challenge the status quo and existing best practices in football management helped me to grow my knowledge and creativity too. I am grateful that I have found such an exciting sparring partner to challenge and help each other to grow."
Olivier Wicki
Strategic advisor for football clubs
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