What is the High Block database?

A curated and growing database of 100+ CRM and CDP marketing plays for football clubs, each with practical steps and sponsor activation ideas.

Commercial, CRM and sponsorship teams at professional football clubs, especially those with lean teams that want actionable campaigns and clear results.

What do I get after sign up?

You receive an email with instant access to the database, which will be updated continuously based on practical insights from real-world football clubs.

Yes. Access to the database is free and there is no paywall. You can unsubscribe from emails at any time.

Do I need a CDP or complex tech stack?

No. Many plays work with a basic CRM setup. Advanced options are included for clubs that use a CDP or additional integrations.

Free Database of 100+ CRM-Enabled Marketing Plays for Football Clubs

Curated strategies to boost sponsorship revenue, fan engagement, ticket sales and merchandise growth with CRM and CDP systems.

Most football clubs struggle to use fan data effectively. This curated and growing database gives you 100+ proven CRM-enabled campaigns that any commercial team can apply. Inside you will find practical plays for sponsorship activation, fan engagement, ticketing, and merchandise revenue. Updated regularly, the playbook is designed to help football clubs operate more efficiently and create measurable sponsor value.

What you'll find inside

100+ CRM marketing plays tested and designed for football clubs.

Sponsor integration ideas for every campaign.

Categorised by data source, CRM features, and complexity for easy filtering.

Constantly updated with new campaigns and best practices.

Get instant access

“Matthias built and managed our CRM, accounting- , and business intelligence infrastructure from the ground up. He’s an absolute team player, highly analytical, reliable, and deeply committed. Matthias sees what needs to be done before anyone else, takes full ownership, and drives it through with relentless focus. I’d work with him again in a heartbeat - highly recommended.”

Karsten Beyer

Co-founder & COO, Data Virtuality

“Matthias implemented a CRM system for my business. It's robust. leightweight and the perfect fit for my current situation. Working with him feels like having a systems wizard on your team. He’s incredibly organized, always knows a tool that does exactly what you need and somehow keeps it all humble, calm, and focused on results. I can unconditionally recommend to work with him!”

Lisa Holtmeier

Owner, Wordseed

"It is always very insightful to talk with Matthias about the future of the football industry with its opportunities and threats. His ability to challenge the status quo and existing best practices in football management helped me to grow my knowledge and creativity too. I am grateful that I have found such an exciting sparring partner to challenge and help each other to grow."

Olivier Wicki

Strategic advisor for football clubs