Do you only work as a CRM consultant for football clubs or other sports too?

Football CRM and marketing automation is my home turf, but I'm happy playing away. I'm supporting ice hockey, handball, and basketball clubs with the same commercial and data challenges. If you've got fans, sponsors, and untapped data, we can turn it into revenue no matter the sport.

Are you a remote CRM consultant for football clubs?

Remote is my default setup. I've run distributed projects for years, using async updates, Loom videos, and shared dashboards so everyone stays in sync. It doesn't matter if your club is in Germany, Switzerland, Scandinavia, or even Asia, you'll get crisp, structured delivery without travel overhead.

Can you also visit our club on site?

Absolutely. For kick-off workshops, stakeholder buy-in, or just a post-match pint, I'll jump on a plane or train. Travel and accommodation get invoiced at cost, no hidden mark-ups.

Can our club pay in our local currency?

Yes. EUR, USD, GBP, CHF, CAD, CZK, PLN, NOK, SEK, and DKK are supported out of the box. I handle FX risk so your finance team doesn't have to juggle exchange rates.

What does success guarantee actually mean?

For every milestone, payment is tied to delivery. If the agreed outcome, such as a working data integration, a system blueprint, or a live automation, doesn't ship as specified, the invoice is held until it does. Once delivered and accepted, the milestone is considered complete. This way, you pay for tangible results, not for intransparent consulting days or time sheets.

We already have a CRM, can you optimize it instead of rebuilding?

Definitely. Whether it's tuning your existing CRM, tightening up a CDP integration, or setting up a new marketing automation flow, I step in where you need it most. The scope can be small or large, what matters is that it ships, works, and creates value for your club.

Can you integrate ticketing, merchandising, and other data into one club CRM?

Yes. My philosophy is simple: data is the foundation of every strong CRM or CDP. I help you select the right toolset and integrate ticketing, merchandising, sponsor, and marketing data into one system, so your club has a complete fan journey view and a commercial engine that actually works.

Which CRM & CDP tools do you recommend for football clubs?

I'm independent and tool-agnostic. Helping your club identify the CRM or CDP that best fits your needs is a core part of my consulting. The right choice depends on your size, existing infrastructure, and commercial ambitions. That said, I maintain close partnerships with proven vendors, so when a tool is the right fit, we can move faster, get priority support, and rely on strong relationships to make the integration smoother.

Can you do GDPR consulting?

No. I'm not a GDPR consultant and don't provide legal advice. My focus is on building CRM and CDP systems. For GDPR compliance, clubs should always rely on their own data protection officer or legal counsel.

Will we depend on you long-term, or can we operate the CRM on our own? Do you support us post-launch?

Yes, I can support your club for as long as you need me. At the same time, my goal is to make you independent. Every build comes with full documentation, internal onboarding, and enablement so your staff can run the system without me. Support is optional, not a dependency.

What types of data projects do you support for football clubs?

Data projects focus on lightweight, practical problems where structure creates value. Examples include integrating scouting or performance data,combining data from different scouting platforms, cleaning up internal databases, standardizing reports, and creating dashboards that combine commercial and sporting information.

How do you ensure that data projects are not heavy IT projects?

Projects are designed to be lightweight and tool-agnostic. The focus is on quick integrations, automation of manual processes, and dashboards that staff can use without coding. IT involvement is minimal and most projects are completed in days or weeks, not months.

Can you combine sporting data with commercial CRM data?

Yes. A common request is connecting scouting or performance data with commercial profiles, for example linking fan surveys with academy development or combining ticketing and merchandising insights. The approach is pragmatic and avoids over-engineering.

How quickly can a football club see results from a data project?

Most data projects are scoped for quick impact. Cleaning a database or creating a dashboard can show results within a week. Larger projects such as integrating scouting and CRM data usually deliver visible outcomes within 4 to 6 weeks.

Let’s explore what else we can build.

If it doesn’t fit into a predefined box — but you know there’s potential to improve — I’m happy to explore it with you. Always up for interesting data problems to solve.

Here are a few examples of what we could build together.

Scouting Platform Integration

Combine data from platforms like Wyscout, Impect, SkillCorner, or Opta into a single overview. If there's an API, chances are we can make it work.

Internal Scouting Database

Set up a simple system to log scouting observations, decisions, and timelines — so your team stays aligned without chasing old PDFs or email threads.

Performance Data Consolidation

There’s often a way to bring training, matchday, or GPS data into a clean structure — whether that’s a central database or a custom dashboard. If your data’s spread out, we can explore how to connect it.

Custom Dashboards

Build intuitive dashboards and reporting flows tailored to your data — so decision-makers don’t need to dig through raw exports or ask for updates every week.

“Matthias built and managed our CRM, accounting- , and business intelligence infrastructure from the ground up. He’s an absolute team player, highly analytical, reliable, and deeply committed. Matthias sees what needs to be done before anyone else, takes full ownership, and drives it through with relentless focus. I’d work with him again in a heartbeat - highly recommended.”

Karsten Beyer

Co-founder & COO, Data Virtuality

“Matthias implemented a CRM system for my business. It's robust. leightweight and the perfect fit for my current situation. Working with him feels like having a systems wizard on your team. He’s incredibly organized, always knows a tool that does exactly what you need and somehow keeps it all humble, calm, and focused on results. I can unconditionally recommend to work with him!”

Smiling young woman with hair in a bun wearing a black turtleneck and a silver necklace against a plain light background.

Lisa Holtmeier

Owner, Wordseed

"It is always very insightful to talk with Matthias about the future of the football industry with its opportunities and threats. His ability to challenge the status quo and existing best practices in football management helped me to grow my knowledge and creativity too. I am grateful that I have found such an exciting sparring partner to challenge and help each other to grow."