Treat Your CRM Like a Product | #06
Reading time:
9 mins
I write here from time to time. About what I’m seeing, learning, testing. Mostly around football, systems, data, and how clubs can get sharper off the pitch. Sometimes it’s practical. Sometimes it’s more of a thought experiment. Either way, it’s honest, useful, and (hopefully) worth your scroll.
I also share thoughts more regularly on LinkedIn.
Always happy to hear what you think — good, bad, or somewhere in between.
Most clubs treat CRM like a tool. Here’s why you should treat it like a product. Learn how product thinking, with roadmaps, ownership, and adoption can turn your CRM into a revenue-driving engine.
Discover a practical CRM maturity model tailored for football clubs. Learn how football CDPs and data-driven strategies unlock fan engagement, sponsor value, and new revenue streams. Step by step.
Discover how a mid-tier football club unlocked €200K in revenue by building a 360° CRM. Real strategies, real tools—ready for your club.