Why clubs struggle to get CRM right.

Clubs know CRM matters — but making it work is another story. Tool stacks are scattered, data lives in silos, and internal teams are already stretched. Hiring a full-time CRM lead is a big commitment. Outsourcing often leads to bloated timelines, overengineered setups, or solutions that don’t fit how the club actually operates.

That’s where I come in.

No in-house CRM lead — and no one has the time to own it

Tools everywhere: email here, reports there, contacts nowhere

Fan data scattered across ticketing, webshop, and email platforms

Sponsor campaigns with no clear targeting or reporting

Segmentation is too basic — or doesn’t exist

Hiring feels risky. Doing nothing feels worse.

How we go from blank slate to live CRM.

Discovery & Goal Alignment

A fast, structured deep dive into your setup, goals, and friction points — so we know exactly where you’re losing value and how we’ll unlock it.

Outcome: Strategic clarity before we touch a single tool and an inventory.

Engine Blueprint

A visual, actionable mapping of fan journeys, data flows, and campaign logic — connecting your goals with the system we’ll build.

Outcome: A living blueprint that connects commercial goals with CRM architecture — and evolves as we build.

Implementation

Hands-on setup of your CRM engine — from data integration and segmentation logic to automations, scorings, and reporting dashboards.

Outcome: A high-performance CRM engine — fully integrated, automation-ready, and aligned with your commercial goals.

Operational Enablement

Documentation, onboarding, naming conventions, and repeatable workflows — so your team can run the system without chasing external support.

Outcome: A CRM your team can operate confidently — without external hand-holding.

Iteration & Refinement

Once the system is live, we review how it’s used, spot friction points, and refine it based on real performance — so it keeps improving instead of going stale.

Outcome: A system built to adapt — so you can move fast when things change.

Tactical Commercial Support

I support your commercial team — refining outreach, segmentation, and campaign tactics to make sure the CRM drives real outcomes.

Outcome: A CRM shaped by commercial thinking — not just technical specs.

Pricing that's aligned — not inflated.

No fixed packages. No fluff. Every project is priced around what we build and when it works — not hours spent or slides delivered.

Best Value

CRM & Marketing Automation

Tailored to your club, built to deliver results.

€ Tailored

I design and implement your CRM system from the ground up — matched to your ambitions and internal workflows. A clear, working setup with automation, segmentation, and reporting that actually supports your commercial team.

For Adventurers

Figure It Out All By Yourself

Through Pain & Suffering.

€ 100,000+

You can most definitely try figuring out all yourself, but do you really want to go that route? Chances are, you’ll waste time, money, and miss out on real opportunities.

Blueprinting & vendor selection
Choose the right tools from the start — mapped to your goals and internal team.

CRM architecture & data integrations Connect ticketing, webshop, email tools, and other key platforms into one setup.

Automation of key workflows
Build flows for fan journeys, campaign triggers, lead scoring, and more.

Segmentation logic & targeting setup Create dynamic audiences to support personalized outreach.

Reporting dashboards
Surface performance data that actually helps you take action.

Documentation & internal onboarding Clear naming conventions, campaign rhythms, and processes built to scale.

Milestone-based pricing
Simple: You only pay when a defined phase is delivered and working.

DIY setup with no clear blueprint
Trial and error with no roadmap. Wasting time on mistakes that could be avoided.

Tool overload
Separate tools for email, segmentation, and reporting — none of them talk to each other.

No dedicated CRM expertise
Overloaded staff trying to figure it out without a true CRM manager or expert.

Months of wasted time
With no clear plan, you'll end up with lots of data and no insights.

You hire an agency
Agencies build the system, but every change comes with a bill for “catch-up” meetings. They have no skin in the game and leave you stuck with misaligned systems and unclear ownership.

No success guarante
Pay upfront with no assurance that the system will actually deliver results — if it doesn’t work, you're left holding the bag.

Let's explore how to work together.

Free Consultation

You talk. I listen. No pitch — just clarity on whether I can actually help.

Scope & Milestones

If there’s a fit, I’ll map out a draft plan: clear deliverables, sprints, and outcomes.

Refine & Align

We challenge the plan together until it fits your club’s needs and realities.

Final Offer

You get a clean, milestone-based offer — no fine print, no overhead.

Execution Begins

You sign, I start. No handovers. No delays. Just focus and fast progress.

⭐️ ⭐️ ⭐️ ⭐️ ⭐️
Success Guarantee.
‍You only pay when it works.

GET YOUR FREE CONSULTATION

No strings. Just a 30-minute call to explore fit.

Let’s keep it simple.
I’m Matthias, with my project High Block,
I help football clubs implement state-of-the-art CRM engines.

You will always work with me directly, no handover or delegation. You talk to me. I scope it. We build it. I make sure it works.

Looking forward to talk!

“Matthias built and managed our CRM, accounting- , and business intelligence infrastructure from the ground up. He’s an absolute team player, highly analytical, reliable, and deeply committed. Matthias sees what needs to be done before anyone else, takes full ownership, and drives it through with relentless focus. I’d work with him again in a heartbeat - highly recommended.”

Karsten Beyer

Co-founder & COO, Data Virtuality

“Matthias implemented a CRM system for my business. It's robust. leightweight and the perfect fit for my current situation. Working with him feels like having a systems wizard on your team. He’s incredibly organized, always knows a tool that does exactly what you need and somehow keeps it all humble, calm, and focused on results. I can unconditionally recommend to work with him!”

Lisa Holtmeier

Owner, Wordseed

"It is always very insightful to talk with Matthias about the future of the football industry with its opportunities and threats. His ability to challenge the status quo and existing best practices in football management helped me to grow my knowledge and creativity too. I am grateful that I have found such an exciting sparring partner to challenge and help each other to grow."

Olivier Wicki

Strategic advisor for football clubs

CRM & Marketing Automation

I design and implement CRM systems that support your commercial goals — tailored to your club’s structure, starting point, and internal capacity.

No fluff. No agency overhead.
No dashboards collecting dust.

Why clubs struggle to get CRM right.

How we go from blank slate to live CRM.