Marketing Automation Playbook for Small and Mid-sized Football Clubs
Reading time:
8 mins
From scattered data to a connected CRM engine that drives revenue and fan engagement.
Flexible help on data projects, whether it’s scouting, performance, or reporting systems.
Hands-on help when you know what you need but don’t have the resources to do it.
In-depth studies that cut through assumptions and reveal how data, fans, and revenue really connect.
My personal insights and ideas about the world of data, RevOps, and CRM for football clubs.
Bite-sized insights on CRM, football, data, and tech from smart voices across various industries.
Curated strategies to boost sponsorship revenue, fan engagement, ticket sales and merchandise growth.
You get the reward every time you refer a new client.
You can receive an alternative reward instead of cash.
You earn as soon as the new client pays their first €1,000.
“Matthias built and managed our CRM, accounting- , and business intelligence infrastructure from the ground up. He’s an absolute team player, highly analytical, reliable, and deeply committed. Matthias sees what needs to be done before anyone else, takes full ownership, and drives it through with relentless focus. I’d work with him again in a heartbeat - highly recommended.”
“Matthias implemented a CRM system for my business. It's robust. leightweight and the perfect fit for my current situation. Working with him feels like having a systems wizard on your team. He’s incredibly organized, always knows a tool that does exactly what you need and somehow keeps it all humble, calm, and focused on results. I can unconditionally recommend to work with him!”
"It is always very insightful to talk with Matthias about the future of the football industry with its opportunities and threats. His ability to challenge the status quo and existing best practices in football management helped me to grow my knowledge and creativity too. I am grateful that I have found such an exciting sparring partner to challenge and help each other to grow."