The Ultimate CRM Buyers Guide for Football Clubs
Reading time:
12 mins
Most football clubs know that fan engagement drives revenue, yet few manage to keep supporters truly involved between matchdays. Gamification changes that. By turning everyday interactions into simple, rewarding experiences, clubs can capture attention, collect valuable fan data, and open new sponsor inventory without adding workload. The High Block gamification app lets commercial teams launch branded mini-games in minutes, such as predictions, quizzes, or Player of the Match votings, built to engage fans, grow databases, and create measurable commercial value.
Easy-to-use: Set up a new mini-game in less than 5 minutes.
On-brand: Customize the appearance to match your club's branding.
Data Capture: Customizable form to collect valuable fan data with ease.
Sponsor value: Space for your sponsor's logos and messaging to charge for additional placement.
Multi language support: Fully customize any text, buttons, and form fields in your local language.
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Let fans test their intuition before every match.
The Prediction Game lets supporters submit their score forecasts in less than a minute, creating excitement before kick-off and generating valuable fan data for the club.
Each campaign is fully branded and can include sponsor placements from start to finish.
Set up a prediction game in under 5 minutes. No coding required.
Fully branded flow with Welcome, Game, Form, and Thank-You screens.
Capture first-party data (email mandatory, others optional).
Add sponsors across all screens to create measurable commercial value.
Optional share buttons drive organic reach and fan-to-fan virality.
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Turn your matchday into a challenge.
The Club Quiz Game lets clubs test their fans’ knowledge, from team history to sponsor trivia, while collecting valuable data and creating new sponsorship opportunities. Clubs can build up to five multiple-choice questions, each fully branded with images, correct answers, and on-screen sponsor placements. At the end, fans see their score with custom messages that reward accuracy and spark replay.
Create an interactive quiz with up to 5 multiple-choice questions.
Add images, sponsor logos, and branded visuals to every screen.
Use custom score messages and tiers to personalize results for every fan.
Capture first-party data while keeping fans entertained and sponsors visible.
Export submissions anytime (CSV) to your CRM, CDP, or marketing automation tools.
Give fans a voice and turn every vote into a new data point. The Player of the Match game lets supporters vote for their favorite player, goal, or campaign moment in seconds. Clubs can upload up to ten options, each with an image, name, and number, or repurpose those fields for any kind of poll, from “Goal of the Month” to sponsor activations. Every screen can feature sponsor branding, and all submissions can be exported to your CRM or CDP for deeper insights.
Launch interactive polls in minutes from player awards to sponsor-branded votes.
Upload 3–10 options with images, names, and custom labels for flexible use.
Capture first-party data (email mandatory, others optional).
Place sponsor logos on every screen to create additional commercial inventory.
Optional share buttons drive organic reach and fan-to-fan virality.
Bring instant rewards and excitement to your fans.
The Scratchcard Game gives supporters a quick, interactive moment where they can “scratch” to reveal a message, prize, or sponsor offer. It’s simple, fast, and mobile-friendly, ideal for matchdays or partner campaigns. Clubs can customize the look, prizes, and sponsor placements, while every interaction generates first-party data that can be exported directly to your CRM or CDP.
Launch digital scratchcard games in minutes. No coding required.
Customize prizes and probabilities as well as colors and images.
Capture first-party data (email mandatory, others optional).
Place sponsor logos on every screen to create additional commercial inventory.
Optional share buttons drive organic reach and fan-to-fan virality.
Turn engagement into instant excitement.
The Spin-to-Win Game brings a virtual wheel of fortune to your fans. A fun, fast way to reward participation and create sponsor-branded prize moments. Clubs can fully customize the wheel with their own colors, text, and prizes, making it perfect for matchday activations, sponsor campaigns, or fan loyalty drives. Every spin feels like a win and every entry adds valuable first-party data to your CRM or CDP.
Launch digital wheel of fortune in minutes. No coding required.
Customize prizes and probabilities as well as colors and images.
Capture first-party data (email mandatory, others optional).
Place sponsor logos on every screen to create additional commercial inventory.
Optional share buttons drive organic reach and fan-to-fan virality.
The closed beta is an early testing phase where only a few selected clubs get hands-on access to the app before its public release. It’s your chance to explore new fan-engagement features early, share real-world feedback, and directly influence the product roadmap. Participation is free, limited to five clubs, and includes a lifetime discount once the platform launches.
Early access to new fan engagement tools
A direct line to me, your feedback goes straight into shaping the product
A say in features that actually make sense for real clubs
Generous life-time discount on the future price
Below you find a real example, a playable game built with the High Block Gamification App. Give it a try!
Give it a try!Create interactive games for your fans using a simple, guided wizard. Choose a game type, add your content, and customize the look and feel with your club colors, logos, sponsor assets, and copy. No design skills required. Everything is optimized for mobile and ready to share or embed.
