Kick-start Segmentation Guide for Football Clubs
Reading time:
9 mins
Most digital tools in football serve the top.
Oleg Labetski is building for everyone else.
With FanForza, he’s creating a platform that gives women’s clubs — especially at the grassroots and semi-pro level — the autonomy, tools, and structure to build real fan communities and generate revenue, even without a full-time staff.
As a strategist and communications lead by nature, Oleg brings clarity and conviction to a space that’s long been underserved. His mission: make self-sufficiency scalable for women’s football.
Most grassroots women’s clubs are completely invisible: no digital presence, no fanbase, and hardly any income beyond leftovers from men’s teams or modest federation support. Worst of all, they simply don’t have the resources to change that. This isn’t just a lack of tech, it’s an ecosystem gap.
We built FanForza so even the smallest club can have its own digital “home,” engage its local community, and grow sustainably. I believe women’s clubs don’t need special treatment or charity, they need the right tools to transform passive survival into active self-sufficiency.
Automation and fan-generated content. FanForza removes friction by auto-creating content and letting fans contribute directly.
Even with just one manager, a club can stay active online and grow a real community. That visibility sooner or later attracts sponsors and turns engagement into revenue.
Today, innovation mostly serves elite clubs with full-time staff and global reach. But soon, technology will shift toward the grassroots, the true life force of sport.
With AI, automation, and fan-driven tools, even the smallest clubs will shape their own future.
They will not just follow innovation, they will become its starting point.
This one hit a nerve in the best possible way.
I’ve seen how often women’s football clubs are left out of the digital conversation and expected to “grow” without the basic infrastructure to do so. What Oleg and FanForza are building is not about charity or feel-good gestures. It’s about giving clubs autonomy: to own their data, speak to their fans, and generate revenue without needing an army of marketers.
It reminded me how core principles like ownership, engagement, and data apply across the board, from CRM in commercial teams to fan activation in sport.
FanForza’s mix of automation and fan-generated content isn’t just clever. It’s practical. A clear example of tech meeting reality and lifting up the part of the football world that deserves more light.
