Kick-start Segmentation Guide for Football Clubs
Reading time:
9 mins
Mohamed helps football clubs grow their online store revenue, boost average order value, and become less dependent on expensive agencies.With experience from over 100+ e-commerce brands, he knows what actually drives profit — and what most clubs are missing. His work sits at the intersection of fan behavior, conversion design, and and shop optimization. He brings a modern, fancentric approach to football merchandising.Let’s dive in.
Most clubs don't unleash the full potential of their store; by better understanding fanbehavior and improving the store experience with design tweaks and sales boosting apps, they could significantly increase their average order value.
Run Meta ads targeted to specific fan segments and install upsell and cross-sell apps to immediately lift conversions and AOV.
Relying fully on agencies leads to high costs, slower reaction times to live events, and less control; building an internal e-commerc team makes clubs faster, more agile, andmore cost-efficient.
Talking with Mohamed made me realize how much untapped potential sits in football clubs’ online stores. His point about average order value is so simple yet powerful: with just a few design optimizations and the right upsell or cross-sell tools, clubs could see meaningful revenue gains almost overnight.
What resonated even more is his warning about over-reliance on agencies. In an industry where timing is everything, outsourcing every move slows clubs down and drains resources. Building lean, internal ecommerce teams isn’t just about saving money but about reacting in real time to what fans want, when they want it. Mohamed highlights the difference between an online shop that’s just “live” and one that actually performs.
