Kick-start Segmentation Guide for Football Clubs
Reading time:
9 mins
Principal Evangelist at HubSpot Academy and one of the most trusted voices in CRM education.
For years, Kyle has helped thousands of professionals cut through complexity and get more out of HubSpot. Not just with product updates, but with clear thinking and real empathy for the user.
His engaging and joyful product videos have made him a true legend in the HubSpot community. When the orange hat appears, you know something useful (and fun) is coming your way.
In this micro-interview, Kyle shares:
Let’s dive in.
The data model overview. It's available in all HubSpot plans, and it gives a ton of helpful information. In addition to giving a visual layout of your objects, which is nice, it recently got two new tabs: "Limits" and "Analysis."
The limits tab will tell you how close you're getting to various data limits inside HubSpot (number of records, number of properties, etc.).
The analysis tab will show you how many records have been updated by various sources over time.
By checking these two tabs regularly,
you can get a good sense of the overall health of your account and whether there are any sources that are causing trouble.
Automation is how you increase your reach, and personalization is how you increase your impact. Historically, there has been a tradeoff between these two — the more automated, the less personalized, and vice versa — but with AI, you can be more automated and more personalized.
My hope is that, even if this increased the amount of fully-automated communication in the world, it will decrease the amount of that communication that's completely impersonal and irrelevant. The danger, though, is that if you fully entrust your brand to AI systems, you might not have very much visibility into how it's representing your business and the promises it's making.
So making sure you have visibility into how these interactions are going will be more and more important as this technology develops. In general, my feeling is that personalization and relevance are more important than automation, so if you have to choose one over the other, go that way.
There are so many, it's hard to choose! It's interesting to note that, even though AI updates have been stealing the spotlight lately, HubSpot is continuing to build a lot of important non-AI features.
A trend that's been making me very happy lately is that more and more tools are being supported inside campaigns. It's exciting because campaigns is a Marketing Hub tool, but many of the tools being connected to it come from Sales Hub. Sales calls, meetings, and playbooks can now all be connected to campaigns.
To see marketing and sales efforts being reported on in one place is really exciting to me, and it's really a great example of HubSpot delivering on its promise of being a seamless platform.
The lesson for me: tools often have more value hiding in plain sight than in the shiny new features.
And when it comes to automation vs. personalization, the reminder is clear:
Automation extends your reach, but personalization is what lands the punch. AI can help you do both but only if you stay in the loop and keep visibility.
My own takeaway: if I ever have to choose, I’ll pick personalization over automation every time. Because no amount of scale matters if your communication feels irrelevant.
